Oh, and at one point, Liquid Death sold red-painted skateboard decks infused with Tony Hawk’s blood. The brand also sells a vending machine called the “Death Dispenser” for $5,800. They then released them as lyrics a rock album called the Greatest Hates, which you stream on Spotify or buy on vinyl. ![]() When the brand was first founded, and the internet shat all over the concept, Liquid Death dutifully catalogued all of the most creative burns. ![]() The contract is binding for all eternity. Entry to the “Liquid Death Country Club” involves the simple act of selling your soul. The brand makes animated videos where a Liquid Death-headed monster goes around killing people with an axe. It was water.Īnd what, indeed, does water have to do with tattoo parlors, or skate shops, or a unsanctioned road race? Not much, necessarily - but when packaged as Liquid Death, everything. Eventually, I managed to inspect the cans, which led me back to the source - a 12-pack of something called Liquid Death. It looked like a tall boy of Modelo, the sort you’d pick up before getting on the train. What? I looked around to see if anyone else had noticed. That said, I was a little surprised when one of them opened a beer early in the caravan. It was a group of cool people who are used to doing cool things, we can leave it at that, and none of them were particularly surprised to find themselves suddenly relay-racing through Death Valley. There was a freelance copywriter who leads yoga retreats in Wyoming a former model who’s been on the cover of Elle the son of rock legend Alex Van Halen. Over Memorial Day weekend of last year I ran from Los Angeles to Las Vegas in less than two days with a coterie of rebel influencers.
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